Though I was very trepidatious about working with big pharma on an obesity project, these assets aimed to tackle misinformation and reduce stigma. Bringing in texture and working at 12fps to add a human, empathetic look-and-feel, we produced 4x myth-busting assets (in 1x1 and 9x16) for social, as well as interactive Instagram Stories.
Client: Novo Nordisk
Campaign: Obesity Myths
Agency: Hello
Role: Art direction, design, and motion
