Alongside social and other mediums of advertising, I’ve also taken on branding and design strategy work. From simple logos for small businesses to comprehensive brand guidelines, this work involves deep investigation, exploration and understanding of brands and their goals.
Whether working independently or in agencies with colleagues from R&I, Strategy, Creative, and Editorial teams, my design strategy work often produced detailed documents offering insights and roadmaps for brands’ marketing and advertising, with my involvement naturally focusing specifically on design.
Created as slide presentations, handbooks, guidelines docs or PDFs, this work is hard to present in a portfolio – moreover, a lot of it is proprietary and internally-facing and cannot be shared widely. However, I can mention clients names and the work created for them, including a social design approach for Talisker whisky, Zurich social media guidelines, McCain social strategy, Netflix Nordics design guide, Aesop art direction and design social strategy, and notably comprehensive design recommendations for Instagram – helping Instagram run their Instagram.
