Phoenix Group is the UK's largest long-term savings and retirement business. They tasked us with challenging pension industry stakeholders (MPs, thought leaders etc.) to engage with the fact that the current pension system is not fit for purpose. Across social, print and digital banners, – along with a website content hub – we supported a VOD ad with attention-grabbing creative. Pushing the Phoenix brand guidelines, we made punchy copy and everyday people the stars of the campaign.
Client: The Phoenix Group
Campaign: We’re Not Ready
Agency: Hello
Role: Design Lead
