Beyond creating design assets for clients, a lot of my professional life has involved design strategy. Working in agencies with colleagues from R&I, Strategy, Creative, Editorial and Accounts, these documents offer insights and roadmaps for brands’ marketing and advertising, with my involvement focusing specifically on design.
Often created as slide presentations, handbooks, guidelines docs or PDFs, this work is hard to present in a portfolio – moreover, a lot of it is proprietary and internally-facing and cannot be shared widely. However, I can mention clients names and the work created for them, including a social design approach for Talisker whisky, Zurich social media guidelines, McCain social strategy, Netflix Nordics design guide, Aesop art direction and design social strategy, and notably comprehensive design recommendations for Instagram – helping Instagram run their Instagram!
